Wednesday, March 10, 2010

Everything Matters--Even the Opening Titles

The New York Times runs a story in today's edition with this introduction:

"Can an introduction be an art form? The people who hand out film awards are beginning to think so.

Next week in Austin, Tex., the South by Southwest festival will honor the winners of a film and television titles competition, a rare move to recognize those miniature stories and graphics displays that surround the opening credits before the real story unfolds."

Towson University's Student Media Arts Festival has featured title graphics; in fact, last year I thought the entries in this category were absolutely astounding.

1 comment:

  1. It's awesome that they are awarding opening credits! If they can make the boring text seem interesting, then they should be rewarded. Mad Men's opening credits are a perfect example - perfect music, and the graphics are hypnotizing. An awesome lead in to a top notch series